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Big Fish Games® Launches Play Instantly! – The First Cloud Gaming Service for Mobile Devices

Big Fish Games, Inc. today announced Play Instantly!, a first-of-its-kind cloud gaming service for consumers that features dozens of premium casual games accessed via interactive video streaming. With Play Instantly!, Big Fish’s casual game catalog is run in the cloud and can be accessed initially on the iPad, and then rolling out on a variety of additional devices and platforms in 2012. This is both the first cloud gaming service for mobile devices and the first game subscription service available in Apple’s App Store.

Big Fish’s Play Instantly! cloud gaming service is available today through a free iPad app on Apple’s App Store. This new service features dozens of Big Fish’s premium casual games, with new games rolling out into the service each week. Big Fish anticipates increasing the Play Instantly! content to several hundred titles and expanding to Android, PC and Mac in 2012. The service is initially available for U.S. customers and will expand globally to reach a worldwide audience as Big Fish expands the reach of its private cloud network.

Big Fish’s Cloud Gaming Service: How It Works

With Big Fish’s Play Instantly!, anyone with a Wi-Fi internet connection can launch and begin playing any game in the catalog within seconds. The service is free for a limited time each day, or available as an unlimited, full-screen experience with access to all of the games in the service via a monthly subscription. As these games run in the cloud, Play Instantly! users can play games immediately with no additional download or installation process. Each player’s progress for each game is saved in the cloud, allowing them to pick up where they left off regardless of the device they are using. Players can jump into any game, exit out and later pick up where they left off on the same device they started on, or on any other supported device.

“Our cloud gaming service will transform the marketplace for premium casual games by bringing our millions of mainstream customers that much closer to the thousands of wonderful games created by our in-house Studios and game development partners,” said Jeremy Lewis, Big Fish Games CEO. “Ultimately, as the trusted leader in premium casual games, Big Fish will be delighting consumers anywhere, anytime, on the platform of their choice.”

“Our research suggests Play Instantly! will rapidly increase customer adoption to Big Fish across new platforms and geographies, as it will allow frictionless and immediate access to our hugely diverse catalog of premium games,” said Will O’Brien, Big Fish’s VP of Business Development. “We are especially excited about certain partnerships to bring Big Fish to China and Korea.”

Play Instantly! is available in the Apple App Store:

About Big Fish Games

Founded in 2002, Big Fish is the leading online marketplace for premium casual games. Through its proprietary, data driven platform, millions of consumers seeking immersive, relaxing entertainment easily discover and purchase premium casual games created by Big Fish’s network of more than 500 development partners and in-house by Big Fish Games Studios. Renowned for offering A New Game Every Day!® on, the company offers thousands of games on multiple platforms -- PC, Mac, mobile phone, and tablet. Big Fish’s websites, games, and customer service are available in ten languages – Danish, Dutch, English, German, French, Italian, Japanese, Brazilian Portuguese, Spanish and Swedish – and its games are sold in more than 150 countries. The company is headquartered in Seattle, WA, with regional offices in Vancouver, Canada, Cork, Ireland, and Luxembourg.

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